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In a first of its kind, rural banking outlets in India to get a distinct identity through RedBlue Revolution

Mumbai (Maharashtra) [India], August 5 (ANI/PRNewswire): On the historic occasion of completing 75 years of Independence this year, India witnesses its first ever 'RedBlue Revolution', a brand agnostic initiative that aims to create a distinct identity for rural banking outlets. The outlets are being branded in the colours of red & blue which have traditionally been a choice of the banking and financial services industry as the colour red represents growth & energy whereas blue represents trust & safety. This has helped the banking and financial services fraternity foster their customer relationships by creating harmony with these crucial sentiments through every touch point. Additionally, these outlets are also being referred to as 'Smart Banking Points' which will help towards creating a simplified on ground identity. Through its extensive on-ground presence, Spice Money, one of India's leading rural fintech, has witnessed the problem of rural citizens

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