A stocky depiction of the character Knuckles from Sonic became a viral meme in the late 2010s, launching debates about whether the VR meme was controversial or just plain overused.
Brands are reaching new audiences and creating virtual showrooms in the gaming metaverse. It’s an incredible opportunity for those willing to take the plunge – but it comes with risks. In this article we examine the copyright and IP issues, and ask where the metaverse might go in the future.