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The Art of Using Data Driven Insights in Media Buying and Advertising

The science and art of media-buying and advertising are dynamic in the sense that both are interconnected and are essential in today's business environment.

Africa PR & Communications

HM Research and Intelligence (BHM R&I), through its Africa PR & Communications Report, has released a new survey asking critical questions about equity, diversity and inclusion in the field of Public Relations and Communications.

UAA Receives Shs 5 Million Boost from KCB Bank Uganda

The Young Silverbacks Competitions are able to identify six individuals who excel from seven categories comprising of the PR, Design, Film, Marketers, Media, Print, and Digital concepts. The six will represent Uganda at the 2022 Cannes Lions competition in France.

Uganda Advertising Association Unveils Inaugural Silverback Awards

The awards are a recognition gala for the industry's creative, public relations, and media excellence. Organizations will compete in 16 categories, 14 of which will be selected by a panel ofjudges, and 2 by public vote (Most Humorous Ad of the year, and Most annoying Ad). The Young Silverback Competition will have creatives participate in seven categories: Design Award, Digital Award, Marketeers Award, Film Award, Media Award, Print Award, and PR Award.

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