Anheuser-Busch has finally broken its silence on the Bud Light marketing collaboration with Dylan Mulvaney that sent sales crashing nearly overnight. The company lost over $6 billion in market cap in just six days. The global CEO of Anheuser-Busch, Michael Doukeris, told investors in a letter that “.
Why do brands like Bud Light make marketing decisions like promoting transgender influencer Dylan Mulvaney that will lose customers and money? While it may seem like a mystery, Steve Deace has some answers. He says people “still believe there’s this neutral mechanism in our culture called ‘the m.