Digital Dive: Top stories on digital developments making waves in the APAC beauty industry In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring the SENSAI’s online expansion in Europe, Amorepacific’s latest investments in personalised beauty and more.
1 – Online opportunity: Kao aiming to strengthen ‘super prestige brand’ SENSAI in key markets
Kao Corporation is working to reinforce the online presence of its high-end beauty brand SENSAI in key markets such as Japan, China and Europe, in order to strengthen its position in the prestige skin care market.
The crown jewel in Kao’s luxury portfolio, SENSAI was launched in Europe in 1983 and is best known for its signature ingredient, Koishimaru silk.