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How Uber's multichannel advertising is reaching consumers on the go

The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and…

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Omnicom Media Group Announces First-mover Retail Media Partnership With Dunnhumby, Giving Clients Access To Tesco Media And Insight Platform

The Tesco Media and Insight Platform aggregates insights from over 20 million Clubcard members for the UK’s largest retailer and is accessed and powered

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The Drum | Uber's Burgeoning In-app Ads Business Drives First Profitable Quarter In Its History

The ride-hailing and delivery service’s latest quarterly earnings, filed Tuesday morning, suggest positive roads ahead.

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The Drum | Inside Uber's Beefed-up Ad Offering As It Plots International Expansion

The platform used its own inventory to entice a cohort of advertisers at Cannes Lions to part with marketing budgets.

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Uber Laying Off 200 Recruiters After Earlier Workforce Cuts, New Business Ventures

Following earlier small-scale cuts and a bigger workforce reduction in its freight services arm, Uber is reportedly letting 200 recruiters go in ongoing cost-cutting efforts even as it secures new

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