Madyan Helles collects waste car tyres and recycles them into materials that are used as a base layer for artificial grass at sports facilities as well as in agriculture in the impoverished Gaza Strip. Helles then uses a shredding machine to turn them into small pieces of rubber granule infill that are used sometimes in building projects, in agriculture to make artificial soil and also for artificial turf. "My project preserves the environment and helps reduce environment risks," Helles said, who hopes to expand his business beyond him working on his own.