B&A Managing Director Somnath Chatterjee said that the brand was launched in Assam on Saturday, with the company looking to tap the market in the home state before entering other parts of the country
B&A Ltd, a prominent company in the tea industry, has ventured into retail with its Gatoonga brand of black tea, marking its first entry into the retail segment in its century-long history. The brand was launched in Assam, with plans to expand across India gradually. The company, previously focused on tea manufacturing, processing, packaging, tourism, and broking, now includes retail branding as its fifth vertical. With 11 tea estates in upper Assam and a recent acquisition, B&A Ltd aims for pan-India growth, investing Rs 50 crore over the next seven years.