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January slot Commentary: CES is expensive, but skipping it could be even more costly for Detroit 3 Column: Is CES worth auto industry's time? You better believe it Magna Advances Road Safety with Impaired Driving Prevention Technology Tyler’s thoughts:In an era of declining brand loyalty and a shift of consumer focus toward convenience and safety features (i.e. ADAS), auto shows can play a vital role in showcasing a company’s latest tech.