Melissa rides on Gen Z trends - BusinessWorld Online bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.
Melissa, the OG jelly shoe born in Brazil in 1979, turns 15 this year, and the candy-scented vegan shoe (it’s made of 100% recyclable PVC) is still pushing style boundaries.
Despite the surge of many Brazilian footwear brands in the Philippines, Melissa has stood the test of time in the country – since it reached Philippine shores in 2007 and opened its first store here in 2010 – the first in Asia.
Footloose and fancy free - BusinessWorld Online bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.