joseph knight, absolutely. we tried to build on it because no media organization has actually gone out and tried to measure it. belook at about 50 different metrics. on top of that, that t cans for 70%. we go in and have a big debate on our floor, twooi cuisine, who has a better airline versus another country, where do we want to fly in to the most, who has the best infrastructure. there s a very subjective side to it, as well, which almost accounts for as much as the science. we re a long way from 1939, where european countries would, you know, decide who controlled the future by where they could move their tanks and troops the fastest. now in boardrooms across the world, you ve seen it, china is considered to be the up and comer with the infrastructure, with tin vestment, with the soft power. and people are flocking to china. well, china has soft power? is that right? because they got some unsoft