Three Strategies For Making Smarter Mistakes chiefexecutive.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chiefexecutive.net Daily Mail and Mail on Sunday newspapers.
When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.