This is in addition to extended shopping hours in place throughout its stores nationwide specifically to manage customer demand by spreading shopping hours over a longer period of time.
The retailer announced it will be updating customers via Twitter from 8pm on Friday with hourly queue waiting time updates at stores operating overnight shopping.
Olivia Kelly, Director of Sales for Penneys said: “The safety of our employees and customers remains our highest priority. The ability to stay open through the night has meant more shoppers can shop safely with us over the festive season.
“We would like to thank customers for their continued cooperation on our social distancing policy and remind them to be considerate of our safety measures, and of others, both while queuing outside and in-store.”