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Should Brands Be Worried About Elon Musk s Proposal For An Ad-free Twitter?

Elon Musk has declined a role on the board of Twitter, opening the door for the billionaire to take ownership of more of the social platform. He then went on to publicly share his musings for an advertising-free Twitter. But how much influence can he wield in shaping a new direction for the platform?

Twitter steadily grows its audience as it shifts content strategy

Over the past year, Twitter has been diversifying its revenue streams in recognition of the changing economics of creating content. Its latest results, published today, demonstrate the benefits of that diversification.

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