Oxford Street is on the cusp of something "really special" and "exciting", the chief of the New West End company has said, as store development and a Dee Corsi, who oversees operations for the retail strip, which spans from Marble Arch to Tottenham Court, told City A.M that the West-End is “changing,” and the stores which were not wiped out during the pandemic are investing to create unique experiences to entice customers back to the high street.