perhaps that requires trust in his coms team. but tweet smarter. i think there s something to that. you can use twitter to help advance your message. that said, if you re like the coms team and you re tweeting out p.r., press releases all the time, nobody wants to read that, right? one of the reasons why he has been successful, harlan, on twitter is because he s authentic. that s the word for it. sometimes it s not as polished as we might like. in the past, running cam pains, i ve taken the twitter away from candidates. i found it s been damaging. that s not the case with the president. what he s been able to do, he s been able to parlay some of that outrageousness to productive attention. as soon as that changes, i ll change my tune.