for samba tv. so because you re in the process of clicking okay, okay, okay, just trying to want to watch game of thrones don t want to read 6,000 words of fine print to figure out how to put your tv on-line you re opting in to a system using the pixels on your television to sell you stuff on your other internet connected devices. the way to avoid this on google is not use google. the way you avoid it on facebook is not use facebook. the way on samba tv is to opt out of samba tv. the problem is we live in a kind of opt-in surveillance society. in 1984 the idea was that the government would oppress us with surveillance. the reality that came so many years later is not that the government necessarily being the one that s spying on us all the time but that companies that we allow into our lives creating a surveillance state that we are participating in. and i would imagine that the overwhelming majority of people who buy these televisions opt in. 90%.