this stuff. they fan out, dig in, and measure up the white stuff. many with a breathless, heart pounding doomsday delivery. a beatdown this afternoon. conditions are atrocious. this is like getting hit with a big crashing wave. reporter: snowmageddon, snow-zilla monster. and mother nature s wrath. and almost everyone gets into the act. cnn included. with a promo that could easily double as a trailer for a hollywood action film. cnn is there. reporter: scary stuff for a time-tested weather formula that follows a simple tv equation they frequently start with dire warnings of an impending apocalypse. scary. very, very scary. weather not fit for man nor beast. all the kids rather enjoying this snowstorm. reporter: then you know by now what comes next. the live shots, from the salt trucks and airports to the roads
this is like getting hit with a big crashing wave. reporter: snow mag get done, snow zil la monster. and mother nature s wrachlt most everyone gets into the act. cnn included, with a promo that could easily double as a trailer for a hollywood action film. scary stuff for a time-tested weather formula that is a tv equation, they start with dire warnings of an impending apocalypse, scary, very, very scary. weather not felt for manor beast, although the kids rather enjoying the snowstorm. reporter: you know what comes next, the live shots, from the roads, the salt trucks and the mounds of snow. next, on the street interviews, with drivers, business owners and the occasional pet.