Hulu generated over $10 million in estimated open programmatic ad revenue in North America in March 2024 on Apple TV, according to Pixalate’s research;.
Research finds Amazon Fire TV apps had the highest CTV app spoofing rate (10.1%), followed by Apple TV (4.6%), Samsung Smart TV (3.4%), and Roku (2.8%).
Inscape s latest trends report point out the continued shift of viewers away from linear TV and toward streaming video as cord cutting is accelerating.
Aiming to give broadcast-quality experience across online platforms, TV apps solutions provider Norigin Media has integrated Mux Data into its TV App Framework .