program, they were sure they were going to get funding. we give what we felt was a great pitch. turns out, they were the only ones who thought that. after the pitch, nobody was interested in us. nobody gave us any funding. they started the company in 2012, after learning that the gnch american throws way more than 80 pounds of textiles a year. weigh wanted to think of a way to preserve your t-shirt memories and also keep them out of the trash. the solution they came up with, turning those old t-shirts into a quilt. and they had a lunch there were people out there who would pay for this service, people like aileen white, who surprised her daughter, marnie, after finding out about project rehab. marnie had gazillions are t-shirts. i didn t want to get hit of them because they meant a lot for her and her dad. steve miller band and journey. investor s were not as confident that there were enough
deal they sold 2,000 quilts, enough to prove to themselves they were on to something but still not enough to prove to investors. investors were like there s not the demand for this product and if they didn t say that, they said well once people see how popular is it, some company will come in and eat you up. only one option. we have only $1,000 to spend on this advertising campaign and only $1,000 here so we had to be really smart about it. for us, that was partly true. what they really needed to do was get new people to the site, people who would buy a quilt and then tell their friends. so they did more flash sales and got smart about what they showed people when they landed on the website. we have a pop-up that pops up and says put your e-mail in for