Two oclock in the morning and papers and just coming off the press. Three hours later at five am angle of a but is already on her paper rich in the laos its region in Eastern Germany but the number of papers she has to deliver is dwindling. Then. We lose subscribers either when somebody dies because no new subscribers take their place or when the price goes up and. There may soon come a dawn when there are no more newspapers in mailboxes. Robert dallek has just opened his News Agency Store but he already knows that most of his newspaper buying customers that day will be senior citizens. Because our customer
base you see that mostly older people buy these papers which sort of lost our young the Customer Base and thats also due to the internet richard was a sheep but. Since the advent of the internet the circulation of daily newspapers in germany has fallen off by nearly fifty percent. Even though germany is a press can trade with over Three Hundred daily newspapers most of which are loc
print a sign. only one national newspaper has actually been able to slightly increase its circulation. spiegel in berlin of all places germany s toughest market for newspapers the target spiegel has seven major competitors and is not dead to demand money for its online content yet. we meet some boston turner a well known german media entrepreneur five years ago turn our boat into the target spiegel as publisher and. turn a invested heavily in journalism at the height of the newspaper crisis. and get locked down it enticing and interesting it s changing all the time and that creates opportunities you have to find them and when you found them you have to seize them. turner is