We ll be honest. You usually wouldn t expect to see McDonald s featured on
Tatler. But together with their legion of fans, we can t help but be excited for the upcoming collaboration between K-pop supergroup, BTS and McDonald s. The partnership is the latest collaboration that the Korean pop group dropped over the past few months which includes a phone case partnership with Casetify, a camping gear collection with Helinox, a flash tattoo team up with Inbox and even singing Coca Cola s Turn Up Your Rhythm campaign, which featured the septet covering the song,
Jungle.
Malaysian fans might not be able to see BTS in concert anytime soon; instead, McDonald s is bringing the group to nearly 50 countries in a one-of-a-kind, exclusive menu tour that officially kicks off on May 26. The first stop of the BTS Meal will be in the US, Canada, Austria as well as Malaysia.
The campaign features a tv spot that turns the tedious moments into dance parties.
Coca-Cola kicked off its new global campaign ‘Turn Up Your Rhythm’ starting in Indonesia and featuring the latest track from Grammy-nominated global superstars BTS.
The film which features BTS’s cover of ‘Jungle’, is supported by an integrated marketing campaign across social media, TV, mobile, and in-store.
“We are happy to be collaborating with BTS for our Coca-Cola campaign ‘Turn Up Your Rhythm’,” said Pratik Thakar, Head of Global Creative Strategy and Content, The Coca-Cola Company.
The 1-minute film turns the monotonous aspects of life into something fun and exciting. A business meeting is no longer so boring with a coke. The first 20 seconds take the cake for creativity, as the Coke plant comes alive to the sounds of BTS.
BTS es la nueva cara mundial de Coca Cola perfil.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perfil.com Daily Mail and Mail on Sunday newspapers.
Coca-Cola releases rhythm-driven international ad
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Titled Turn Up Your Rhythm , the ad features customers enjoying a chilled Coke bottle and breaking into a spontaneous dance.
Coca-Colaâs latest ad is rhythm-driven, musical and fun. Titled Turn Up Your Rhythm, it features a female DJ at a Coca-Cola factory and the bottles are being produced to the beat of her music. We see the Coca-Cola bottles eventually being transported to vending machines where theyâre stored ice cold, acting as a refresher to whoever wants to pick them up and start going.
Coca-Colaâs last musical campaign titled Taste the Feeling was a collaboration with the late Swedish DJ/musician Avicii in 2016. The Cola giant is no stranger to using music to drive home marketing messages.