How Mintel’s 2021 global consumer trends are playing out in India As the experts in what consumers want and why, Mintel identifies seven trends that will shape global consumer markets in 2021 and beyond
As experts in what consumers want and why, Mintel is uniquely suited to predict the future of consumer behaviour and what that means for brands. Our new 2021 forecasts remain embedded within our system of Mintel’s 7 Trend Drivers and their supporting pillars. They also take into account the changes that have been accelerated by the COVID-19 pandemic the subtle yet profound shifts in consumer thinking and responses from brands and attempt to encapsulate the better future that consumers, globally, aspire to, and towards which brands can build their own strategic visions.
As experts in what consumers want and why, Mintel is uniquely suited to predict the future of consumer behaviour and what that means for brands. Our new 2021 forecasts remain embedded within our system of Mintel’s 7 Trend Drivers and their supporting pillars. They also take into account the changes that have been accelerated by the COVID-19 pandemic the subtle yet profound shifts in consumer thinking and responses from brands and attempt to encapsulate the better future that consumers, globally, aspire to, and towards which brands can build their own strategic visions. Consumers are in search of a wellbeing experience through an entirely new lens built around a sense of uncertainty as to when life will shift to more balanced routines. This is driving demand for comfort and structure.