Sociologists agree that the arranged marriage system is drawn from the idea of maintaining caste purity. At the same time, the concept of arranged marriage was also deeply rooted in political and economic necessities.
When Muhammad Malik, 29, a Muslim bachelor from a Pakistani Punjabi family in Britain, went in search of his future wife, he chose to put up huge billboard ads on the streets of Birmingham and London. “Save me from an arranged marriage,” read the ad, alongside a picture of a reclining, smiling Malik and a link to his website findmalikawife.com..