According to a recent report, the global online grocery market is expected to grow at 25% CAGR from from $285.7 billion in 2021 till 2030. Companies like Instacart are cashing in on this growth by helping deliver these groceries. Instacart's Offerings Last week, San Francisco-based Instacart filed for its IPO. Founded in 2012 by Apoorva Mehta, Brandon Leonardo, and Max Mullen, Instacart is a grocery delivery platform that focuses on home essentials and groceries. Read our earlier coverage here and here. It integrates technology and fulfillment capabilities to provide retailers with the services necessary to elevate the consumer experience. Features include e-commerce tools custom-built for online grocery shopping such as product discovery, personalization, merchandising, and different payment models, which are available across Instacart Marketplace and Instacart Enterprise Platform. Its full range of fulfillment options that allow consumers to receive orders within a day are
Mulberry is a personalized customer warranty solution . Founded by Ali Chaudry, Chinedu Eleanya, and Lee Johnson in 2018, Mulberry Platform is backed by investors that include Commerce Ventures, Foundation Capital, Founder Collective, Quiet Capital, and Tuhaye Venture Partners and is headquartered in New York.