Courtesy Photo
Cedella Marley, the oldest daughter of Bob and Rita Marley, is launching a new joint venture with the Universal Music Group called Tuff Gong Collective, the parties announced today (appropriately, and un-coincidentally, on 4/20).
The venture which takes its name from Bob Marley’s nickname growing up in the Trenchtown neighborhood of Kingston, Jamaica will cover recorded music, film and television projects, with Cedella, who also functions as CEO of the Bob Marley group of companies, overseeing it and her own son,
Soul Rebel, coming aboard as creative director.
In addition to the announcement of the venture itself, Tuff Gong is partnering with Island Records imprint 4th & Broadway to make its first artist signing,
Music Business Worldwide
April 20, 2021
Universal Music Group (UMG) has launched the Tuff Gong Collective (TGC), a new joint venture with Cedella Marley.
TGC is a global partnership that encompasses new film and television projects, as well as recorded music from artists signed through the venture.
TGC will be overseen by award-winning recording artist, producer, author and fashion designer Cedella Marley – the first born of Bob and Rita Marley.
She serves as the CEO of the Bob Marley Group of Companies, Director of the Bob Marley Foundation and oversees Marley Holdings.
In 2014, Marley was appointed Global Ambassador to the Reggae Girlz, Jamaica’s Women’s Football Program to support the team’s advancement to the Women’s World Cup in Canada.