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YouTube Viewing of Content from Top TV Networks Dominated by Shorts

Shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties in 2022-2023 season according to Tubular Labs

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Warner-bros
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Data: Shorts viewing grows on YouTube

Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23

Youtube
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