The monthly analysis by measurement firm Nielsen of total TV and streaming consumption in the US, The Gauge, has found February 2023 showing the seasonality of .
Nielsen and Tubi are collaborating with the goal of integrating Nielsen's Digital Ad Ratings into Tubi's media business, per an announcement today. The move aims to bring more transparent and comprehensive measurement capabilities to advertisers. It also speaks to the industry's hunger for third-party measurement solutions in a fragmented ecosystem.