A new TikTok trend has taken the world by storm, or in this case by train. Titled 'Tube Girl', the trend began when content creator Sabrina Bahsoon, also known as ‘Tube Girl’, created a buzz on social media when she shared a TikTok video of herself dancing on the Tube, otherwise known as the London
But while trends such as Barbie's UGC filter or McDonald's Grimace Shake trend are easy for brands to hop onto and spin to suit their objectives, Tube Girl doesn't seem to be one of those at first glance. So why are brands hopping on it and is it the right move?
What started as one woman filming herself dancing on trains has turned into a global movement, with thousands on TikTok emulating the confidence of "Tube Girl."