million followers. 62-year-old helen is approaching 1 million followers on tiktok. it s daunting to think about that many people because it s like populations of cities. here we go. reporter: she found tiktok over the pandemic, a distraction and a way to have fun. was there a point that this turned into more of a business. some people would ask me, how did you do that transition, how did you figure that out? i said i ll make a tutorial for you. that was the turning point in social media for me. reporter: instead of brand deals, she s teaching her followers how to tiktok through paid tu torts. it started with mostly older people, now it s younger people, too. probably better than young people. i want to highlight it s good to get older. i m not afraid to reporter: success comes in the form of connection to millions of people, often a