Apple Music streaming is diving deep into India With localised content as well as offering support for artistes it is reaching out to listeners like no other service provider Mathures Paul | Published 04.08.21, 12:38 AM
Music streaming has a problem and one service is trying to iron it out. Consider Netflix or Disney, they both have plenty of original content to attract new users every day. There is a chance viewers will subscribe to either or both platforms while not much of the content overlaps. That’s where music streaming differs. If everyone offers the same catalogue of music, what will make listeners choose one over the other, besides pricing? Content curation, streaming options, personalised content… and that’s where Apple Music comes in,