Sony Liv’s head of marketing, Aman Srivastava, gives us the low down on the marketing game plan for the third season of Shark Tank India, how it aims to stay ahead of the curve in the OTT space and the sports IPs that are leveraging the platforms' audience engagement
Over-the-top (OTT) is one of the fastest-growing media channels today, with over 200 million viewers in Southeast Asia alone which is why marketers are finding themselves investing in it more than ever. In fact, seven in 10 marketers expressed the importance of having OTT as part of their marketing