Kay Stephens
The King Tide final label for the brew. Photo courtesy Blaze brewing Co.
First, the beer label image started with Houle being inspired by Benjamin Williamson’s photograph, Camden Harbor in the Fall.” (Photo courtesy Benjamin Williamson Photography)
The first drawing is a road map for where Houle wants to take the painting. (Photo courtesy John Cardinal)
The final painting before Cardinal wraps text and logos onto it for the beer label. (Photo courtesy John Cardinal)
CAMDEN A new beer made by Blaze Brewing Co. has an interesting backstory on its autumnal, artistic label.
Massachusetts artist Andrew Houle did the artwork behind the new label. He happened to have a studio in the same building as Channel Marker Brewery in Beverly, Massachusetts. Not only was that extremely convenient to pop over for a pint, but, as it turns out, the brewery’s proximity became a fortuitous connection.