By Christopher Carlson
The privacy of oneâs online information is becoming a popular topic lately thanks in part to Netflixâs âThe Social Dilemmaâ. While I confess I have yet to see the documentary, I am very much aware of the value your personal information brings to internet companies such as Google, Twitter, and Facebook and why protecting it is important.
Targeted marketing allows these companies to focus their advertising directly to the people who are looking for it or posting about it online. It becomes extremely lucrative for companies when they can focus their efforts on the thousands of people who search for fishing lures rather than the millions of people who do not.