really special that you do. i know the rentals, i understand the try box, but i want something, something differentiating. the way we get people to write about this, which is going to come back with an it ration that we are all about is the person who uses it. the people who use it, that s the story you want out there. that s how we write about things. it s a sustainability focused celebrity who decides the waste and the runway trades that already happen is the right way to go. yes. it s somebody very high end who can afford to buy it who use chooses not to. that s when it takes off. can i chime in, also? i m thinking, i don t usually chime in. you are pitching to people to write to you. talking about what blog her means to you is irrelevant to them. to use that time to say this is why you should love this thing, to make you want to write about