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Trends and Insight 95 Add to collection Edited by Dr. Rodney Collins and Harjot Singh, the third in a series of reports by McCann Worldgroup invites thought leaders to reflect on how the pandemic has changed their perspective on connection Image Credit: South China Morning Post Over the course of the last year, we have been tracking the impact of the pandemic on universal human truths. We know that people across Europe and the UK have been considering what truly matters, with nearly half of Europeans saying that they believe that the world will forever be changed by the pandemic. In our ongoing series, Human Truths in a Time of Coronavirus , we have explored how the fundamental human truths have been reassessed by people around the world and how brands, businesses, and organisations can respond in a meaningful way. 

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