we work in this media landscape and especially the toxic media landscape that is the internet, that is social media. twitter is not the real world. you can read a lot of things on twitter. facebook is not the real world. it is fake. so people get on the internet and they believe that. they believe they go to places where there aren t standards, aren t standards, aren t practices, aren t no levers to make sure that people are telling the truth and they believe it. when i would interview donald trump, i think a 6-8 times i interviewed donald trump, almost every single time he brought a poll, much of the time it was a fake poll showing this is that, this is that, this is that, and he would bring this to me. and he would spread that to his people. and, again, what he did was illusory truth effect, he got people to believe that he was the person in that board room on the celebrity apprentice. and if you read something often enough, say it loud enough, if you put it on the internet, peop
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