Stakeholders, researchers, and policymakers are seeking to find the right place for innovation in the EU’s new flagship food policy with a view to empower consumers to make the best choices for themselves and the planet.
Committed to supporting the transition towards more sustainable food systems, the EU is currently weighing up which kind of innovation is needed to achieve this ambition.
The EU executive’s Farm to Fork strategy (F2F) features a number of measures to promote healthy and sustainable food production and consumption.
Unveiled at the height of the COVID-crisis, the F2F is also part of the EU’s efforts to recover from the pandemic.