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It is the Grammy awards goodie bag that has really made headlines, with the ceremony known for its insane gift bags.
This year, it seems, was no different, with the 2021 bags not only boasting some enviable products but ‘representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond.’
From HGC Apparel’s ‘Respect Protect Love the Black Woman’ scarf and PETA x Save the Duck’s vegan coat to an anti-racist children’s book whose sales support the NAACP, these gift bags are reflecting the current cultural climate.
And while Distinctive Assets founder Lash Fary, the curator of the Grammy Awards gift bag for 22 years, declined to disclose the monetary value of the bag, he announced that the ‘real value is that we’re elevating and shining a light on these diverse brands.’
Taylor Swift and Harry Styles will take home Grammy’s 2021 official gift bag - and it’s beyond amazing
See everything that s inside. March 10, 2021 - 23:11 GMT Brandi Fowler Harry Styles, Taylor Swift, Cardi B, and more stars will take home Grammy’s official 2021 gift bag - and it’s beyond amazing. Get all the details of what’s inside.
The Grammys are back a month later than usual - and so is the award show’s official gift bag.
This time there’s a twist. Rather than the glitzy, high-priced beauty products, tech gadgets, and eye-popping complimentary getaways usually found in the coveted bag every year, LA-based entertainment marketing company distinctive Assets decided to make the bag match the moment, and focused on highlighting small businesses instead.
Official Grammy® Gift Bag Highlights Diversity, Equity and Inclusion
Distinctive Assets Assembles Fabulous Gifts with A Higher Purpose
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LOS ANGELES, March 10, 2021 /PRNewswire/ Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, will yet again be producing the one and only
official GRAMMY® Gift Bag. Just as the show itself has adapted to unique circumstances, so too has the legendary gift bag evolved this year. The iconic show s superstar presenters and performers including Bad Bunny, Black Pumas, Cardi B, BTS, Brandi Carlile, Doja Cat, Billie Eilish, Brittany Howard, Miranda Lambert, Dua Lipa, John Mayer, Post Malone and Harry Styles will be treated to a bevy of thank you gifts from brands embracing diversity, equity, inclusion and philanthropy in acknowledgment and appreciation of their participation.
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