going to happen. in media company, there are all sorts of twists and turns you re faced with. my dad taught me not to look back, to keep looking forward. when we turned 20, everyone said to me, oh, well, we got to celebrate 20 years of theory. and i said, i don t want to celebrate 20 years of theory. what i want to do is think about how we are going to prepare ourself for the next 20 years. and how we re going to do things that nearly set ourselves up to be able to be successful 20 years from now. according to our next guest, the one thing that all great leaders and all great organizations have in common is trust. trusted leaders are followed. as trust increases, costs, problems and skepticism go down and morale, productivity and innovation go up. ultimately, if things go right, that leads to higher revenue. david is the ceo of the trust edge leadership institute. i was so impressed with the talk he gave recently that i invited