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Molson Coors emerging growth division to become a $1bn revenue business by 2023 Molson Coors has set out a $1bn revenue target for its emerging growth division: with CBD beverages, craft and non-alcoholic beverages set to power growth.
Best known for brands such as Miller Lite and Coors Lite, Molson Coors has set out its strategy to move beyond beer in attractive, growing categories.
Furthermore, the company has announced plans to follow the highly-anticipated launch of Coca-Cola’s Topo Chico Hard Seltzer with Topo Chico Ranch Water, as well as continuing to expand its portfolio with launches in Europe.
Emerging growth brands: from THC beverages to RTDs