When it comes to TV shows and movies, what makes a good or bad movie title or a memorable movie title? Definitive conclusions are hard to draw, but there's no doubt these words have an effect on consumers, and on the works they are attached to.
What s on TV tonight: The Last Mountain, Vigil and Mortimer & Whitehouse: Gone Fishing telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.