April 20, 2021
× Indian dating app TrulyMadly has raised ₹16 crore ($2.1million) in a pre-series A round.
The round saw participation from Venture Catalysts, 9 Unicorns, early stage investor advisor Jana K Balan, Neil Bahal from Negen Capital, angel investor Ruchi Sihare and existing investors Inflection Point Ventures, The Chennai Angels and AngelList.
Paytm founder and CEO Vijay Shekhar Sharma, InMobi co-founders Abhay Singhal and Piyush Shah, Nodwin Gaming founder Akshat Rathee and Dr. Vaidya’s founder and CEO Arjun Vaidya also joined the round.
The fund raise follows an overall revenue growth by 4X and a 10X growth noted from many Tier 2-3 cities like Bhubaneswar, Gwalior, Kanpur, Patna, Rajkot, Varanasi, Vijayawada among others. The platform has over 85 lakhs users. The start-up raised ₹8.1 crore ($1.1 million) from Inflection Point Ventures, The Chennai Angels and AngelList last year along with some angels and start-up founders.
The government must ensure frivolous entities bidding on Google Ads don’t corner keywords claimed by brands, said a group representing startups on Wednesday as it sought a India-specific policy on the tech giant’s Play store. Aatmnirbhar Digital India Foundation (ADIF) said bidding of company-specific keywords such as matrimony or Map My India has resulted in competitors capitalising on the brand value of companies. “Companies end up in spending crores of money to protect their own brands to prevent their customers going to competitors or frivolous entities. Companies are losing their revenue and customers because of Google not protecting brands,” said Murugavel Jankiraman, founder & CEO, Matrimony.com.
Skype dates, frequent texts, shared playlists it was the Covid relationship survival plan when the pandemic hit. In April last year, when Dinesh Mehra from Delhi and Sneha Kumar from Bengaluru “met” on a dating app, it was the only way. And now, nearly a year on, they have settled comfortably into the long distance mode.
“Long distance is what Covid taught us,” said Dinesh, a chartered accountant. This Valentine’s Day, the 26-year-old will open a bottle of wine, set the mood with some soft jazz and candles, and have dinner with Sneha, over a video call. Many like them will. The pandemic has changed how people look for partners 40% of Indian users on dating apps have started looking for pan-India matches.
February 14, 2021
There are two ways of getting married in India, depending on how conservative your family is: You can either let your parents arrange a match for you, or you can try to find a match yourself.
The latter path is only for the free-willed and adventurous, especially in small-town India, where dating is a fairly new social phenomenon that carries a lot of stigma. Casual dating and hookups are frowned upon, and, depending on the city or district you are in, can even lead to dangerous repercussions like harassment from the police, or worse, honor killings.
And yet, despite this cultural resistance, dating in India is becoming big business. The country has an estimated 38 million people on dating apps and is third in the world after the US and China in terms of the revenue it generates, according to the online dating services report by Statista.
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According to OkCupid’s survey of a million users on the dating app in India, 29% of women prefer not to date someone with radical-left or radical-right politics as against 25% men. This is also a radical shift from the olden times when women in India were expected to mirror the political views of male members of their household.
Since women s issues have been front and centre the world over of late, women, especially millennials, have been the most vocal about their political views, observes Julie Spira, an online dating expert from Los Angeles.