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While the COVID-19 pandemic delayed Schajris’ 20th-anniversary plans, it also opened him up to new creative ventures. “It was an awakening,” he says. In 2020, he launched a multimedia platform on his website (noelschajris.fan) that provides exclusive access to content, merchandise, tickets, streaming and album sales to over 500 monthly subscribers. “The pandemic made me realize where I stood, and I said, ‘It’s time to move,’” he says. “My goal was to be really close to fans; to take everything from the kitchen directly to them. To do that, I needed to have my own business.” Schajris still records and tours with Sin Bandera, which is managed and booked by Westwood Entertainment and signed under the Sony banner. For the past two years, he has been fully independent on his own Dynamo Productions label, which is distributed through Spain-based Altafonte; and he’s managed by Diana Rodríguez of Criteria Entertainment, whose clients include Moby and Draco Rosa.

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