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Hard times prompt changes for Boston Beer Co s Truly line

The brand is making strategic changes as hard seltzer "enters the post-hype era."

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The Boston Beer Co refreshes Truly offer

The Boston Beer Co. has announced another raft of changes to its Truly roster of beverages, rolling out this spring.

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TRULY HARD SELTZER TO REFRESH PORTFOLIO IN TIME FOR PEAK SELTZER SEASON

/PRNewswire/ Since 2016, Truly Hard Seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers a refreshing,.

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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business

Shanken News Daily: Exclusive news and research on the wine, spirits and beer business
shankennewsdaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shankennewsdaily.com Daily Mail and Mail on Sunday newspapers.

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Beverages dominate 2021 s top new products, IRI says

Food industry news, voices and jobs. Optimized for your mobile phone.

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