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A STUDY by technology giant Samsung has revealed how 2020 became the year in which people took more photo s than ever using their smart phones. Since being advised to stay at home more this year, over half (57 per cent) of millennials are now taking more pictures on their phone than ever, using their device as a form of escapism. The new research has revealed a greater purpose and role of the smartphone gallery, including 42% opting to share phone pics over written text to feel closer with friends and family – marking the end of an era for gifs and emojis. 47% are increasing the amount they upload to social media, where the likes of cute pet pics, sensational sunsets and joyful selfies are making their way onto newsfeeds to spread positivity over the past few months.
Sponsored by Bazaarvoice
In a new report written by Econsultancy in partnership with Bazaarvoice, we explore why UGC has become mission-critical to brand ecommerce success – looking at how it can add value, deliver new insights and create new avenues of communication with customers.
In this article we’ll look at some of the highlights of the research, based on more than a dozen interviews with senior executives at brands including Facebook, L’Oréal and Samsung Electronics.
The pandemic has accelerated the evolution of user-generated content
User-generated content, or UGC, is arguably one of the most important tools for businesses to emerge in the last decade. While UGC’s use has been gathering pace over the last 10 years as a way to unlock product innovation, reveal customer sentiment, and drive marketing strategy, the pandemic has seen it suddenly catapulted into the limelight.