Sponsored by Bazaarvoice
In a new report written by Econsultancy in partnership with Bazaarvoice, we explore why UGC has become mission-critical to brand ecommerce success – looking at how it can add value, deliver new insights and create new avenues of communication with customers.
In this article we’ll look at some of the highlights of the research, based on more than a dozen interviews with senior executives at brands including Facebook, L’Oréal and Samsung Electronics.
The pandemic has accelerated the evolution of user-generated content
User-generated content, or UGC, is arguably one of the most important tools for businesses to emerge in the last decade. While UGC’s use has been gathering pace over the last 10 years as a way to unlock product innovation, reveal customer sentiment, and drive marketing strategy, the pandemic has seen it suddenly catapulted into the limelight.