Keto for healthy ageing: F&B brands tap into ketone production with older generations in mind How are brands responding to growing demand for keto-friendly food and drink that supports healthy ageing?
Proponents of keto say health benefits associated with the new diet trend are far reaching, from supporting weight loss to improving acne and reducing ‘brain fog’.
Supporters have also drawn links between keto and healthy ageing. And with older population numbers on the rise in most European countries – largely due to a higher life expectancy, a decline in mortality rate, and an increase in fertility – food and drink brands are taking notice.