Show Stoppers: Retailers Shine in 31st Annual Idaho Potato Lovers Display Contest perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.
Heartfelt tributes to stellar spuds were just the ticket for higher produce sales during the Idaho Potato Commission’s 31st annual retail display contest.
Retailers across the country took home more than $150,000 in cash and prizes for their winning entries in this year’s Idaho Potato Lovers Display Contest and IPC reports that test stores with secondary displays of Idaho russets deliver a nearly 10 times growth advantage, while comparison stores with no secondary display achieve an average category growth of only 2.5 percent.