Acclaimed poet, lyricist and screenwriter Javed Akhtar, who is here to attend the 16th Jaipur Literature Festival (JLF), said on Friday that Indian cinema is one of the strongest goodwill ambassadors in the world and hence Indian films should be respected. Jaipur Literature Festival 2023: Javed Akhtar On Boycott Bollywood Trend, Says We Are A Nation of Movie Bhakts But That Won t Help .